The Group belongs entirely to the Bárány family, which has been involved in poultry raising for four generations over the past 100 years and is the oldest poultry raising dynasty in Hungary. The first generation of the family which started the tradition raised poultry for the noble Széchenyi family. Commitment to poultry farming, which was passed from generation to generation, underlies the current success of the Group.

The first products of the Group were the Red Master free-range poultry line. Their first-class quality, which is unmatched in Hungary, established the Group’s good reputation and facilitated the introduction of the Group’s other products in all domestic supermarket and hypermarket chains.

The branded broiler products were introduced to the market under the brand name Master Good. Commitment to quality has enabled us to win the customers’ confidence in the brand. The expansion of the Master Good product line is an ongoing process. At present, fresh slaughtered whole and cut-up chickens, seasoned and marinated products, and stuffed products belong to the line. Lovers of barbecue will enjoy the newest additions: the Hungarian-style and spicy grill products. The ever-changing expectations of consumers calls for newer and newer products, which is why the company’s product range is being continuously expanded.

Consumers’ quality requirements concerning poultry are increasing as a result of the recent avian flu panic generated by the media. Traceability and the certification of origin have gained special importance. Domestic poultry processing plants that apply a high-level quality assurance system are entitled to equip their products with the Hungarian Poultry emblem, which guarantees the high quality of the product.

The owners of Master Good Group are proud of the development that has taken place at the Group since its foundation 11 years ago. It is remarkable and worth mentioning that the country’s first poultry integration, which represents European quality, was established in an underdeveloped region of the country, where the Group offers prospects for farmers, suppliers and employees.

Kelet-Magyarország / 15 June 2005