Intensifying Poultry Integration in Kisvárda

The opening ceremony of Master Good Group’s processing plant in Kisvárda took place on 5th of May. One year ago, László Bárány, owner and director of the Group, decided to purchase the bankrupt Hajdú-Bét Rt’s Kisvárda plant from the liquidator, and upon hiring the former employees of Hajdú-Bét, create a state-of-the-art processing facility that meets all expectations. The ceremony was attended by László Kordás, Parliamentary Under-secretary of the Ministry of Employment and Labour, László Gazda, Chairman of the Szabolcs-Szatmár-Bereg County Assembly, and Károly Borkó, the region’s MP.

Over the past year, the Kisvárda poultry processing facility witnessed miraculous events: After Master Good Group acquired the facility and the storage area was pulled down and rebuilt, trial operation commenced on 1st of March. By the official opening in May, all departments of the facility worked to full capacity. That has remained unchanged ever since because demand for poultry products is so high that not a single kilogram of poultry has to be warehoused.

The company has purchased and applies cutting edge technology, making the plant Central and Eastern Europe’s most modern and most efficient poultry slaughtering, cutting and cooling facility.

Constructions cost 285 million HUF and the processing technology, 336 million HUF. Of the total amount, 100 million HUF was provided by the Regional Development Fund. Subsidies from other programmes and the county were also received for the implementation.

Master Good Group has facilities in 21 towns and villages in Szabolcs-Szatmár-Bereg County alone, which are added to by others in Hajdú-Bihar County. The facility in Kisvárda is not merely a slaughter-house, but an essential part of an integrated system. The Group grows feed crops on more than 5,000 hectares of land, of which 80 thousand tonnes of feed is produced. Poultry feeding is performed in the frame of an integration that comprises 600 farmers.

The Kisvárda project created 507 jobs, which is more than the number of employees of the former owner of the plant. According to the Management’s plans, the improvements are not finished yet: next year they plan to double production, which would be no small deed considering that their current sales income amounts to 18 billion HUF.

According to László Kordás, Under-secretary, the Kisvárda project is exemplary because it was implemented by the pooling of governmental funds and private capital, it serves a good cause because it creates jobs, and it also provides locals with prospects and secure livelihood. The main priorities of the Ministry now are the modernization of the Ministry’s regional agencies and the support of enterprises. In addition, the Ministry intends to pay even more attention to the education and re-education of employees. In regions like Szabolcs-Szatmár-Bereg, where unemployment is higher than the national average, they encourage the implementation of development projects with the help of EU grants, domestic funds and the enterprises’ own capital. Mr Kordás was pleased to hear that Master Good Group plans to employ as many as 1,200 people in its Kisvárda facility in a few years’ time.

Magyar Mezőgazdaság / 11 May 2005