The company’s first products were the Red Master free-range poultry products. The outstandingly high quality of the goods, which is unrivalled in the domestic market, created the company’s image and facilitated the subsequent introduction of the other goods of the company in all domestic supermarket chains. We, therefore, consider this product a “brand builder” despite the fact that only modest quantities were sold of it.

“Brand” products manufactured from mass-produced poultry were introduced to the market under the brand name Master Good. Thanks to our commitment to quality, we managed to build up consumers’ confidence in the brand in just one year. The development and expansion of the Master Good product line is an ongoing process. At present, the product line includes, in addition to fresh cut products, seasoned and marinated poultry, and other prepared meat products (minced meat, seasoned nuggets, stuffed meat) are expected to be added to the range in the near future.

The third product line consists of products made from mass-produced poultry (fresh cut poultry, minced meat, etc.) and sold as supermarket brands (such as Tesco and Cora).