IIntegrated struggle for the healthier and safer foodstuffs
Operating in the area of north-east Hungary, Master Good Group is engaged in integrated fodder production, poultry breeding, hatching, cramming and processing of broiler chicken. The group of companies is owned by the Bárány family in 100 %.
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As a result of the scandals during the past years, the consumers’ demand for safe and healthy foodstuffs increased and owing to it the sector faced new challenges. Master Good Ltd has been struggling for meeting these challenges for years.
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Trade marketing and marketing professionals frequently put the question to each other whether it is worth spending on hostess promotion. They question whether the costs spent on wage of hostesses, products to be tasted, transportation of promotion devices, possible promotion gifts and supermarket permissions will be repaid. There are arguments pro and contra, but one thing is sure: this is one of the most efficient tools of gaining customers’ confidence during the introduction of a quite new product family.
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